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| Preface As one of the key industries to be promoted described in the planning by Chengdu Municipal Party Committee and government, the digital entertainment industry (hereinafter referred to as DEI) in Chengdu has been developed with remarkable achievements in recent years. In May of 2003, the Leading Group for Development Promotion of DEI in Chengdu was specially established by Chengdu Municipal government, containing 15 member units including Chengdu Municipal Informatization Office, Chengdu Municipal Bureau of Press and Publication, Chengdu Municipal Bureau of Cultural Affairs, Chengdu Hi-tech Industrial Development Zone and relevant departments. The group leader was assumed by the vice mayor in charge of the group. A DEI promotion office was attached to the group administrated by Chengdu Municipal Informatization Office. The establishment of the group has integrated governmental resources and solidly guaranteed the overall development promotion of DEI in Chengdu. In 2004, it was proposed that the short-term development goal of DEI in Chengdu is to build the project of "Two Centers and Four Hundreds (TCFH)". Two centers mean: 1) creating the Chinese Digital Entertainment R&D, Production and Operation Center mainly based on the National Software Industry Base in Chengdu Hi-tech Industrial Development Zone; and 2) creating the Chinese Digital Entertainment Consumption, Demo and Trading Center adopting the Street of Science and Technology in Wuhou District, Chengdu as the main carrier. Four hundreds mean: 1) incubating more than one hundred enterprises and studios engaged in digital entertainment; 2) cultivating more than one hundred elite-typed talents in DEI; (3) developing more than one hundred digital entertainment products of indigenous intellectual property rights with ethnic cultures embedded; and 4) achieving a revenue of more than one hundred Yi (equivalent to a hundred million) RMB Yuan of relevant industries led by DEI. In 2005, famous enterprises such as SNDA, Kingsoft, Tencent and Gameloft successively entered the Chengdu Hi-tech Industrial Development Zone, making Chengdu an assembly place for domestic and foreign digital entertainment enterprises. In May, Chengdu Hi-tech Industrial Development Zone was awarded the first "National Network Game, Animation & Cartoon Industry Base" by the General Administration of Press and Publication. In July, 10 British top-ranking magnates in game industry connected with over 20 Chengdu based enterprises to pursue cooperation in aspects of game development, release, distribution and talents. In that year, over 60 Chengdu based digital entertainment enterprises including Dreamwork, Happy Digital, Cpsoft and United Ideas Software made certain achievements in fields such as R&D and operation. The year 2006 saw the sustainable development of DEI in Chengdu and the formation of: 1) the Chengdu Digital Entertainment Information Industry Group focusing on development and operation of mobile phone games; 2) the TIANFU Software Digital Media Industry Group concentrating on production, testing and operation of network games; and 3) Microsoft game technology platform (Xbox Live Server Platform) of National Center for Developing Animation, Cartoon & Game Industry (NCACG) providing consummate technical support and development environment, etc.. Thereby, a brand new industrial chain of DEI emerged in Chengdu. The "Technical Center of Chengdu digital entertainment development environment project" and "Technical Center of Chengdu digital entertainment software testing & assessment project" built by the TIANFU software digital media industry group were also set up and operated in 2006, helpfully ensuring further expansion and strengthening of DEI in Chengdu. The "Land of Abundance" -- Chengdu, where the birth of heroes brings glory, has no lack of talents. Chengdu is one of the cradle lands for the splendid Ba-Shu Culture and the biggest educational base in Southwest China. As early as 2003, the Film, Television and Animation Center of Sichuan University has established the department of game software to cultivate game R&D talents that were short by then, which was the first game R&D related major established by the college and university in China. In December of 2006, the Leading Group for Development Promotion of DEI in Chengdu set up the "Chengdu Digital Animation Innovation Center" and "Chengdu Animation & Cartoon Talent Cultivation Base" in Chengdu University to vigorously make Chengdu as the Chinese animation & cartoon innovation center. The talent resource is only one of the advantages of the game industry in Chengdu. As the economic center of Southwest China, Chengdu has a huge digital entertainment consumption market. According to relevant statistics offered by China Telecom, Sichuan Branch, Chengdu has become the game center of West China, and the game players in Sichuan accounts for 1/10 of the total game players in China. As for the consumption environment, Chengdu has combined E-Sports with local products promotion through holding contests such as the "Chengdu College E-Sports Game" and the 1st and 2nd "Chengdu E-Sports Tournament" as well as setting up several E-Sports clubs, creating satisfactory market and popularity environment. Interaction between market and products has already turned into critical feature of CEI's development in Chengdu. The series activities including the "Chengdu Digital Entertainment International Demo Week", which have been held at the Street of Science and Technology, Wuhou District, Chengdu by Chengdu DEI Promotion Office, builds favorable exterior environment for industrial development. As for the industrial layout, the Digital Entertainment Software Park (DESP) has been built through the innovated mechanism containing absorption of non-governmental capital, lease service in Chengdu Hi-tech Industrial Development Zone and support from governmental policies. In China, DESP has the largest floor space, the most entered enterprises and the most complete products and is a supporting carrier for National Network game, Animation & Cartoon Industry Base. The entered enterprises in DESP show satisfactory tendency of development. Currently, there are more than 60 enterprises related to digital entertainment. In 2006, over 60 products were either put into operation or charged successfully with a sales income exceeding 1 billion RMB Yuan, driving an output value of correlated industries of approximately 5 billion RMB Yuan. The huge consumption market, outstanding infrastructure and numerous technical talents make up three circumstances for Chengdu's becoming an ideal place for developing DEI. In addition, the reason why many digital entertainment enterprises preferably choose Chengdu lies in great support to DEI from Chengdu municipal government, satisfactory investment environment, low cost as well as the industrial build-up effect successively occurring in talent cultivation, industrial planning and DESP's establishment. The six words of "Concorde and Tolerant, Wisdom and Trust, Pragmatic and Innovative" constitute the urban spirit of Chengdu. Under such circumstance, the development of DEI in Chengdu fully convinces the government and enterprises. Looking back on the past, the digital entertainment enterprises in Chengdu have made invigorative progress in six fields covering network game, mobile phone game, animation & cartoon, E-Sports, video games and digital music. Nevertheless, it should be pointed out that the effort of DEI practitioners and the support from the municipal government are both indispensable to such progress. This report may contain defects due to limited time for compiling it. Please point out any mistake you find and feed it back to us, especially if you are an industry insider, in order to fully demonstrate the development status of DEI in Chengdu and provide a reference for government decision-making and enterprise development. |
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